Creative Process 2: "Saving Time with ValGenesis"
I sketched this out as I was talking to the client at his office. I used a blue editing
pencil then went over it with a regular No. 2 pencil.
The client hand liked the image with the lifesaver on the other side. I scanned it and
did a horizontal flip of the image in Adobe Photoshop. Since this project was going to
eventually be printed (CMYK), I took the design in Adobe Illustrator. I then redrew the
lifesaver, the watch, and the surrounding water ripples as seperate vector paths. I also
had to re-type "validation" and the watch face numbers. Using the Illustrator ellipse
tool made redrawing effortless and proportionally more accurate. It was merely the task
of angling and using the pathfinder tool.
Here I added the base colors.
I made simple drop shadows and highlights then used simple gradients to create a metalic
effect for the watch. I added shade to the lifesaver and made the water ripple dark blue.
Here I created a water surface by drawing an elliptical path around the watch and cutting
along the edge of the top but going over the watch's mid section, making it partially
For the finishing touches, I added an outward circular gradient (from light to dark) as the
background. It matches the color of the ellipse encompassing the watch creating a
spotlight-on-the-water effect. I added bubbles to enhance the effect of "drowning." Lastly,
I added the title with a black drop shadow for better visibility.